A fake Doritos rebrand garnered some hot takes on Twitter this month
No, there isn’t a new Doritos rebrand, but there sure was a lot of confusion on social media. A concept design fired up the chatter and drove a massive amount of traffic to The Drum’s article about a legitimate Doritos rebrand in 2019. The farce, however, goes to show why this classic American brand continues to capture the interest and attention of consumers everywhere.
Doritos, the iconic cheesy, triangular snack, has been leaving fingers coated in orange dust for decades. It’s made us laugh with hilarious Super Bowl commercials. And it’s even made a few appearances on the silver screen. What it hasn’t done is rebrand its iconic packaging this year – much to the confusion of fans, who were recently duped on social media.