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ORLANDO, Fla., April 8, 2021 /CNW/ Fresh Express
®, the brand leader in value added salads, today announced three new salad kit flavors in Canada: Twisted Caesar Classic Caesar and Twisted Caesar Asian Caesar Chopped Salad Kits and an Italian Balsamic Salad Kit.
Fresh Express launches three new salad kit flavors in Canada.
As a result of the pandemic, consumers have scaled back on restaurant or out-of-home dining and most meals are now prepared and enjoyed at home, driving increased demand for meal solutions that are flavorful, nutritious and easy to prepare. With the introduction of these new recipes in Canada, Fresh Express is providing consumers with more variety than ever before and furthering its commitment to offering products that are consistently, deliciously, fresh.
New package redesign for salad blends
Value-added salad brand Fresh Express® has contemporized its brand with new packaging design for its Garden, Premium Garden, Crunchy and Tender Leaf salad blends. The new design, which features revised artwork and graphics, aims to increase consumer appeal and purchase interest, and in independent qualitative and quantitative research, 86 percent of consumers said the updated look felt “fresh.”
The new packaging – which includes elements such as a larger window for improved ingredient visibility, product segmentation on pack and a more prominent freshness use by date – will help support the brand’s core essence of delivering fresh product conveniently. Other benefits of the new packaging include the addition of the brand’s non-GMO claim and bilingual copy on most SKUs.