The second session of MM+M’s Convene Media event was moderated by Jack O’Brien, digital editor of MM+M, and sponsored by Emerging Networks. Before the panel discussion, O’Brien played a video in which Congressman Mike Lawler, who represents New York’s 17th District, outlined the importance of multicultural marketing.
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WATCH: New York's One World Trade Center lit up for Diwali for the first time - American Singer cum Actress Mary Millben also performed the US national anthem and a verse from the popular Diwali hymn-Om Jai Jagdish Hare.