Ogilvy UK promotes Rahul Titus to head of influence bizcommunity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizcommunity.com Daily Mail and Mail on Sunday newspapers.
Influencer marketing spend shot up during the last year, but with more budget allocated to the channel, brands are demanding greater scrutiny. We explore how tech providers and agencies are making influencer media more accountable.