Mars Wrigley to outline strategy on unlocking conversion rates in Cannes
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Anouk Aansorgh to head up Category & Customer Marketing for Mars Wrigley
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Earth Day: Travel retail shows its colours on sustainability
April 21, 2021
Brands including Mondelez and Mars are looking to offer more sustainable products and packaging, while retailers such as ARI are revamping their approach
As
Earth Day pushes sustainability to the top of the agenda, travel retail companies are rushing to show their own sustainable credentials and innovations.
The focus for this year’s event is ‘Restore Our Earth’, with a focus on innovative thinking that can restore the world’s ecosystems.
Sustainability has been a big talking point in the travel retail sector for the last few years, but – like so many other trends – its importance has been amplified by the pandemic.