Plant milk is on the cusp of another boom as the industry courts a huge demographic it has ignored so far: children.
Using colorful bottles of oat and pea milk packed with protein and prebiotics, the category is winning over parents. At Ripple Foods, a start-up that has raised more than US$200 million, its plant-based option for kids has more calcium and vitamin D than cows’ milk.
Sales of the offering have more than doubled expectations since launching last year, and distribution is increasing by more than 10,000 locations this year, including its debut in Kroger, the largest grocery chain in
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