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Because of their success, many Amazon sellers are being bought by larger, heavily-funded companies. Major brand buyers include GOJA, Perch, Thrasio, and Boosted Commerce. They re trying to create the 21st century version of Procter & Gamble, one attorney explained. According to Amazon growth agency Jungle Scout, more than 54% of the $386 billion in net sales that the retail platform generated in 2020 came from third-party Amazon sellers.  Between 2019 and 2020, Amazon invested $30 billion in its community of small sellers, spotlighting it in, among other things, a series of commercials outlining the fact that small and medium Amazon businesses sell 6,500 products every minute.  Founded in 2018, the holding company has reached a $1 billion valuation on the strength of folding up nearly 100 Amazon brands. It also reached the pace of acquiring $1.5 million in revenue per day in the first quarter of this year, according to CEO Josh Silberstein. 

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