BMW cars to benefit from new Radioplayer partnership
Radioplayer’s metadata and interface will be used in BMW cars from next year following a new partnership between the two organisations.
The deal means a better radio experience for BMW drivers including high-resolution station logos on the screen.
As part of the new agreement, BMW Group, Radioplayer, and its network of broadcasters from around the world will shape future development of the “smart radio” experience.
Michael Hill, Radioplayer Managing Director said: “We’re delighted and extremely proud of our new partnership with BMW Group and together we will be delivering the next-generation smart radio interfaces that listeners expect.