T’s top 10 advertisers by airings, March 25-31, according to iSpot:
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Of the 81 minutes and 15 seconds of TCT ad time from March 25-31, My Pillow made up about 20% of those, Fox News Channel promos had over 5% and Fox Nation had nearly 4%. Relief Factor and Balance of Nature were the only other advertisers to account for at least 5% of the total commercial minutes during the show.
Nearly 50% of My Pillow’s total TV ad impressions during that final week of March came from Fox News’s primetime block of Carlson (27%), Hannity (13%) and the Ingraham Angle (10%), though the company is clearly all-in on Hannity more than anyone else.
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