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and especially with long standing radio programmes, they kind of tick along and if you go back to review them every week, | everyone would just be like, what s the point of that, really? ashley is the senior reporter at this and hot pod and there is no official data for the podcast, how do you know what it s doing well and what is not than? oh my gosh, on a show by show level, it is difficult. put this is the case for people who aren t just journalists, the case for advertisers, brands, you re going on the trust system a little bit. i don t want to bore everyone with the technical things, but there are ways to do it on the technical side. but for us third parties, it s pretty hard. we re kind of relying on trust and serving data as far as industry wise. starting with the radio results, creative director boulder media, what are the radars? what they are is a quarterly snapshot of radio stations who is listening, what demographics,

Radio programmesOna show by levelTrust systemArent just journalistsOh my goshIndustry wiseRadio stationsCreative director boulder mediaRadio results