While last year was a trying one for the radio industry, it also once again proved its value and agility.
If there was a year to prove that radio is
tenacious, agile, tactile and versatile, 2020 was it. Add elements of care,
compassion, fun and understanding alongside information, entertainment and
news, and you really do seem to have the perfect media ‘friend’.
While the country was changing gears between
lockdown levels, making sense of the new normal and telling the person on the
other side of their buffering screens, “You’re on mute, we can’t hear you,”
radio was turning up the volume and delivering a message that was loud and