As Holiday Shopping Nears, Radio s Reach Fights Inflation Fatigue radioink.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from radioink.com Daily Mail and Mail on Sunday newspapers.
By Holland Cooke Consultant I asked my pal, longtime radio seller, now retired: “How often were you asked, ‘How much would you charge for ONE commercial?’” “Many times!” he guffawed. “I told ‘em ‘Keep your money! It won’t work!’” And he would explain to the prospect that repetition is the key to radio advertising. Pitch…
RAB Delves Into Radio s Heavy Hand In Brand Conversations radioink.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from radioink.com Daily Mail and Mail on Sunday newspapers.