Businesses miss out on Valentine’s Day jackpot
Updated Feb 14, 2021, 9:00 am IST
Because of the pandemic, fewer events have been planned and sales of greeting cards and soft toys too have fallen
First Valentines Day after the pandemic outbreak seems the celebrations are quite muted (DC Image)
HYDERABAD: The Western fairy-tale festival of love and affection, Valentine’s Day, that gained in popularity across the country, especially among teens and youth, is likely to see a muted celebration this year.
Celebrated every February 14, it is going to be a low-key affair this time around, according to businesses that usually report brisk Valentine’s Day sales. Because of the pandemic, fewer events have been planned and sales of greeting cards and soft toys too have fallen. And instead of meeting, couples say that they may just have to make do with expressing their love over phones.