The Land x Complex Shop is a collaboration between Bedrock and Complex Networks, a New York-based media and entertainment company focused on youth culture. It will operate on weekends through Feb. 20, the day of the NBA All-Star Game downtown.
Image via Suspended Animation
George Nichols IV, the 27-year-old behind Mailroom Season 2 winner Suspended Animation, treats his brand like the cartoons he grew up watching. Each capsule is like its own episode, themed after a particular moment or emotion that resonates with Nichols at the time. Sometimes it is coping with the stress of the pandemic. Other times it is preaching the message of perseverance to achieve your goals. The styles and colors might change up from capsule to capsule––a tie-dye shirt for the summer or a sweatsuit to lounge in––but it all remains rooted in positivity.
“I’ve always loved cartoons. I’ve always loved animation, drawing, things like that. How I took it as a child was that these characters were suspended in time. You can make them however you want, new illustration style, they can do anything. At the core of it is still the same exact character in every single episode,” Nichols tells Complex. “So, that’s the approach I’ve tak