This was first done exclusively through its famed magazine and in recent decades this has been complemented by its award-winning television broadcasts.
Unnikrishnan VL Story: Balancing his spiritual duties with a heart-pounding passion for motorcycle racing, Unnikrishnan VL continues to inspire with his extraordinary journey both as a Kerala priest and an adventurous bike enthusiast.
Best Racing Movies to Watch Before Gran Turismo cbr.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cbr.com Daily Mail and Mail on Sunday newspapers.
There is "something for everyone" at Magic Millions says Racing Dreams presenter Tim Gilbert.
"The big marquee here … you can see the beautiful floral arrangements and people taking Instagram shots all day,” Mr Gilbert told Sky News Australia.
“It has been a wonderful week and a half.”