Good Thoughts nationalaffairs.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nationalaffairs.com Daily Mail and Mail on Sunday newspapers.
Jennifer L. Eberhardt and Jennifer A. Richeson explore the persistent mythology of racial progress a prevailing narrative that progress toward racial equality is steadily, linearly, naturally, and automatically getting better across time.
Using social values for profit cheapens them, a new study cautions Using social values for profit cheapens them, a new study cautions Credit: Pixabay/CC0 Public Domain
Businesses sometimes align themselves with important values such as a clean environment, feminism, or racial justice, thinking it’s a win-win: the value gets boosted along with the company’s bottom line.
But be careful, warns new research from the University of Toronto’s Rotman School of Management.
Using these values primarily for self-interested purposes such as profit or reputation can ultimately undermine their special status and erode people’s commitment to them.