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THERE are unexpected similarities between working in technology and working in the arts, according to North-East women who have made the move. Lack of mentors, technical skills and imposter syndrome are often cited as reasons there are not more women in technology, but women in the North-East who have moved from the arts to tech – or vice versa – are urging others to not undervalue soft skills, creativity and innovation. Rachel Pattison, 33, who lives in County Durham, moved from working with Seven Stories, the National Centre for Children s Books, to managing digital research and social innovation programmes at Open Lab, a research group in interaction design and ubiquitous computing, both at Newcastle University.