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The indescribable scent of feijoa – the exotic fruit that became the smell of New Zealand childhood

Inspired by her own personal obsession, award-winning journalist and author Kate Evans dives into the unique charm of the feijoa

Why Are We Scent-Imental?

The connection between scents and emotions explores how our sense of smell can significantly influence our mood and well-being. There are many uses of odors ranging from creating personal experiences to marketing strategies.

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