Online brokerages invest in financial influencers
SECTIONS
Share
ETtech
Illustration: Rahul Awasthi
Online brokerages flush with funds are tapping into financial services influencers and content creators to aggressively target young investors warming up to financial markets, amid a global stock market boom. Over 10 million new demat accounts were added in India last year, BSE data showed. Of these, many were debutants on online investing platforms.
These first-time investors have been helped along by content creators and financial influencers on social media platforms, including Google-owned YouTube and Facebook-owned Instagram, who are teaching the mostly under-30s audience the basics of investment – for instance, how to read a draft red herring prospectus.
Rake it in
SUBSCRIBE
Thank you for subscribing to Morning Dispatch
We ll soon meet in your inbox. / Morning Dispatch
India’s
financial influencers are having a moment in the sun. Keen to tap their huge followings, online stock brokerages are lining up to offer them hefty commissions in exchange for more users.
Also in this letter:
Delhi police descend on
Online brokerages are fueling the financial inluencer economy
Hi, it’s Apoorva. Financial influencers are much in demand these days as India’s online stock brokerage firms, flush with cash, tap the growing community to bring some of their followers and viewers onto their platforms.
Kotak Silk Launches Eduseries for Financial Independence of Women
Posted On: 2021-03-05 04:59:43 (Time Zone: Arizona, USA)
Ahead of the International Women s Day on 8th March, Kotak Mahindra Bank Limited (KMBL) today announced that it will be conducting an informative education series on financial matters for customers of Kotak Silk, a banking programme designed exclusively for women, under its #SheisTheChange initiative.
The financial webinar, which will kick-start from 6th March, will feature leading female financial experts who will enlighten Kotak Silk customers on saving, investments, and financial behaviour. The 30-minute session will be followed by a question and answer round where the expert will clear the doubts that the attendees may have.
✖
Synopsis
With 1.93 million subscribers on her YouTube channel, finance content creator Rachana Ranade is currently raking in revenues worth crores of rupees, as per estimates, via a multipronged model. Her next target is hitting the two million subscriber mark and selling her own merchandised goods. Inside the journey of this spunky first-generation entrepreneur for whom teaching is her first love.
Her content delivery is coherent and the style is lucid. She understands her audience and can drive her point home. A lecturer by profession and a social-media sensation, Rachana Ranade uploaded her video on “Basics of Stock Market” on YouTube in 2019 when a few of her students were not able to attend the class. The video went viral and changed her life for good. While it was not her first video, it did open up the avenues for recognition,
CNBC-TV18 hosts digital unconference #2021ReadyWithCNBCTV18 on Twitter
The day-long unconference provided solutions-driven foresight, actionable insights and some lighter moments to help audiences face the year head-on. It brought together industry experts from various walks of life to share their experiences Delhi, January 21, 2021
CNBC-TV18 hosted #2021ReadyWithCNBCTV18 â Unmasking the Year Ahead, a day-long digital unconference on Twitter that provided the audiences with solutions-driven foresight, actionable insights and even some lighter moments to help them face the year head-on. The channel brought together industry experts from various walks of life to share their experiences in a fun, shared-learning Q&A format in the event held on Friday, January 15 from 10 am to 7:30 pm.