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YouTube Introduces Select Ad Initiative, Reveals Handful Of New Originals In Brandcast Delivered NewFront – Deadline

YouTube delivered its ninth annual NewFronts presentation in virtual form, announcing new ad initiatives and a handful of new originals.

YouTube Unveils 2021 Originals Slate Featuring Markiplier, Marques Brownlee, Jake Roper

YouTube Unveils 2021 Originals Slate Featuring Markiplier, Marques Brownlee, Jake Roper YouTube today unveiled its slate of 2021 Originals, a mix of new and returning series and specials it says showcases its “commitment to partnering with YouTube Creators, musicians, and artists to tell authentic and dynamic stories.” Previously and newly announced programming for this year includes several projects fronted by YouTubers, including a second interactive special with longtime gaming creator Markiplier (premiering later this year) and second-season renewals for Marques Brownlee’s Jake Roper’s Also in the pipeline are further installments of Bear Witness, Take Action, which brings together Black public figures, celebrities, creators, and activists with a goal to “unite and inspire YouTube’s global community to take action for racial justice and protect Black lives,” per YouTube.

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