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âUnderground printerâ Cream City Print Lounge has big clients
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Rachaad Howard
Credit: Lila Aryan What does it mean for an entrepreneur to successfully pivot? Just ask Rachaad Howard, owner of Cream City Print Lounge in West Allis. Howard launched Milwaukeeâs first âprint and sipâ studio in 2019, a full-service…
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What does it mean for an entrepreneur to successfully pivot? Just ask Rachaad Howard, owner of Cream City Print Lounge in West Allis.Â
Howard launched Milwaukeeâs first âprint and sipâ studio in 2019, a full-service bar and studio where people can enjoy a beverage while learning how to design and screen print clothing. But as Cream City Print Lounge held its first screen-printing workshops, the COVID-19 pandemic forced the studio to close its doors.Â
Notable Minority Executives: Rachaad Howard
Owner, Cream City Print Lounge
Feb 24, 2021 2:50 pm
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Undergrad degree/university: Graphic Design at The Art Institutes
Rachaad Howard started his business more than 10 years ago, making shirts in a little two-bedroom apartment and selling the shirts out of a backpack. Three years later he had built his first bike cart to sell his shirts and has continued to grow ever since.
In 2020, a year when many small businesses were failing, Howard kept working hard and it paid off, including a deal with Kohl’s to carry his line promoting diversity and inclusion. The Kohl’s line included 12 designs including “Black culture is not a trend.”