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Marketing campaign urging outdoor users to be on best behavior in Montana Dennis Bragg photo and last updated 2021-07-05 19:16:40-04 MISSOULA — With thousands of people flocking to Montana for recreation, or to live, there s a growing local concern our outdoor way of life is being ruined. A new multi-media marketing campaign aims to educate, and head off bad behavior . You might call it a COVID crest . An explosion of interest in Montana s outdoors starting last year as alternatives to the lockdown life and continuing strong in 21. Great for the state s $7-billion outdoor recreation business. Not so much for those coping with crowds on their favorite trail, or lake.

Glacier national parkUnited statesUniversity of montanaJan stoddardPat doyleGina kerzmanRacene friedeMontana office of tourismInstitute for tourismUm institute for tourismRecreation researchPublic affairsOffice of tourismJeremy sageInterim directorState parks comunication manager