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This new spin on e-design is about to blow up This new spin on e-design is about to blow up
Leo Seigal was helping his friend, buzzy Los Angeles–based designer
Jake Arnold, with his Instagram account, and had a thought: Why not turn an overstuffed, unmanageable inbox into a revenue stream?
“I couldn’t believe how many people were DMing him! Every week he would get hundreds of messages from people asking, ‘What should I do with my curtains?’” Seigal tells
Business of Home. “My thought was, How do we create a model so that you can help all these people?”