A groundbreaking study conducted in the wake of the Second World War by a group of scholars rocked the academic world when it was published in 1950 but fell out of favour. Now a new generation of scholars is reviving the lessons of The Authoritarian Personality to understand the politics of our time.
September 5, 2018
It was an unseasonably cool day in August 1949 when a local construction firm picked up the Sigma Phi Epsilon house at 2395 Piedmont Avenue in Berkeley, California, and put it down less than half a mile away in a vacant lot at 2240 Piedmont. There it was to serve as the headquarters for IPAR Berkeley’s new Institute of Personality Assessment and Research. The move, which cost the university $34,500, was not altogether successful. As the building crawled down Piedmont Avenue, the stucco cracked, the plaster buckled and peeled, and when the house finally came to rest on its new foundations, the moldings collapsed into the street. But when the institute’s director, Dr. Donald MacKinnon, stepped through the dust and around the debris to open the door to 2240 for the first time, he believed he could see the future of personality testing with greater clarity than ever before.