produced which accompanied the rule said that it was it was unlikely to be acceptable for ads to suggest that men and women would fail at a task because of their gender. for example, not suggesting a man can t change a nappy. and our view was that this featured the daddy duface stereotype and suggests that men are less capable of looking after their children than women. that is harmful. that is harmful to men who are capable. looking after children and harmful to women because it suggests they need to be the primary caregivers. okay. to quote another great brit, robert plant from led zeppelin, does anyone remember laughter? well, you know, we re not here to stop advertisers from being creative. but at the end of the day if ads are contributing to harm, to society and to individuals, then humor isn t much of a defense in that situation. and you know, we think, you know, advertisers are very used