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Mural uses air purifying paint that absorbs the equivalent air pollutant of 128 trees in inner city Melbourne
A new global campaign from Amplify hits Melbourne’s (Naarm) streets as Converse collaborates with All Star member and Gumbaynggirr artist/activist Aretha Brown to paint a mural that not only cleans the air, but sparks conversation around Indigenous urban identity and the importance of elders within the community.
The mural, located at the Converse Fitzroy store uses air purifying paint that absorbs the equivalent air pollutant of 128 trees in inner city Melbourne. Globally, Converse has activated these sustainable murals from Singapore to São Paulo and ‘planted’ the equivalent of 8,033 trees (and counting).