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Leo Burnett Detroit invites viewers to Envision the future with fanfare
Buick’s new integrated campaign for its all-new Envision SUV celebrates NCAA’s March Madness with commercials and social content starring champion cheerleader Morgan Simianer from the hit Netflix docu-series Cheer . The campaign, via Leo Burnett Detroit, directed by Jordan Brady and produced by kaboom, invites viewers to Envision the future with fanfare worthy of both national champions and anyone who makes each moment worth celebrating.
This is the second time Brady, Leo Burnett, and Simianer have cheered for Buick’s March Madness campaign - reuniting after last year’s successful promotion. Brady and the agency also collaborated on the 2018 Buick campaign featuring actor Lemorne Morris (New Girl, Woke).
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Capturing the power of change, Havas Paris launches the film aligning Alpine s ideas with its new investments in Formula 1
For the first time in its history, the Alpine brand is communicating on television. A film with breathtaking images produced by Havas Paris.
Going off the beaten track, fighting boredom, and daring to escape the norm, such is Alpine s vision of the world embodied through a highly graphic film. A founding step for the brand, relaunched in 2016, which had never before invested in TV. The 45-second film tells the story of how, in a standardised and monotonous world, suddenly, one day, everyone can make the choice of an alternative and take a turn. Newly invested in Formula 1, Alpine puts into this film its idea of the sports car: lightness, agility, iconic design and unparalleled driving experience. The result is a film that stands out from the rest of the automotive industry.
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Director takes us behind the scenes of his longtime collaboration with agency LaneTerralever
For Jordan Brady, collaborating on the award-winning Pat TV campaign for Phoenix Valley Toyota is like being a part of a family reunion.. if your family was populated by people with a knack for comedy. For 15 years, this family has been coming together to produce spots that have become tiny episodes of a series about a Toyota fanatic and his loving wife and kids. Pat played by the Second City alumni Pat Finn, who viewers know from numerous situation comedies such as The Goldbergs , The Middle and as Joe Mayo from Seinfeld .
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Éléphant Bleu and Serviceplan France s creative mechanism gives rise to four visuals that are as elegant as they are surprising
Éléphant Bleu, Europe s leading car wash network, has launched a national poster campaign created by Serviceplan Group’s House of Communication France.
People who care for their cars know that when a car is properly washed, everything reflected in its bodywork looks beautiful. It is with this insight that the Éléphant Bleu campaign was conceived. The poster campaign has been constructed with four double-reading visuals: if at first the eye recognises a distorted landscape reminiscent of certain Impressionist paintings, then a clue, a car detail (such as a door handle or windscreen wiper.) makes it clear that the image is in fact a reflection of the environment on a shiny bodywork.