this is really a problem. this is really popular, having a pint and playing trivia games. i ve done that before too. cheating is running rampant, though. pub owners as well as quiz distributors are fighting back. andrew plant of the bbc has the story. new data released in germany strongly suggests that locally produced what were the source of deadly e. coli outbreak. reporter: a few drinks, a few friends and the lure of a cash prize. the humble quiz has become the pub game. from small beginnings to a multi-million pound industry.. i m sure you ve got them turned off already but the iphones, blackberries reporter: as internet phones have boomed a question mark has hung over the game. with pubs determined that internet cheating doesn t put the regulars off. sunday night we wouldn t want to say anything unless it s red-handed. looking at it, writing the answer down, that sort of thing. so this is our dispatch room where all the quizzes are