of quisp cereal. the f.c.c. is calling for transparency to this operation. normally these are things you share with your tivo. now you have to share them with everybody else. they re taking this information to use in advertising so you then buy. it is taking your information so you are going to hand over aren t they helping you, though? aren t they helping you? i don t want women s products or feminine products. that s good. thank you. i want to be targeted with things i m interested in. that s because you have clean interests. what if you don t? what if there are people out there who may not want everybody to know what their interests are. when you re looking anonomously on the computer, isn t there an expectation of privacy? there is one but you don t have it. big brother in the form of the computer, and of course our federal government is watching. he s watching right now. on camera two.