Starr Ranch Growers, known for its top-performing JUICI apples, is proud of the human element behind the scenes of its forward-facing fruit portfolio. “We’re excited about these developments,” Krista Beckstead, brand manager at Starr, said regarding its work to become Fair Trade Certified on 3,300 acres of its Wenatchee and Quincy custom apple packing facilities. “It’s a big accomplishment, taking a little over a year, start to finish, to become certified.”