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Kohler APAC Marketing Rep: Music is an ideal tool to connect brands and customers

Details 02 February 2021 Music is a great companion for creative industry practitioners. Whether they need to hit a deadline or relax at home, they can resort to various genres of music to help create or disconnect themselves from the world.  Marketing  magazine is working with JOOX to invite creative industry practitioners to talk about their music consumption habits, and how to better leverage music in marketing. In our ninth interview for the  Marketers’ Music Mind series, we talk to  Cynthia Yuen, associate director – brand, marcom and trade marketing, Asia Pacific, Kohler Asia Pacific. Music is an integral part of our daily lives. It is also the key to success if we need to enhance the ambience in a retail store. 

JOOX unveils the 2020 Music Annual Review, with latest insights about Malaysians habits and tastes under the new normal

JOOX unveils the 2020 Music Annual Review, with latest insights about Malaysians habits and tastes under the new normal Copyright 2021 PR Newswire. All Rights Reserved 2020-12-22 Life may change, but music will stay With people having spent more time at home, JOOX users in Malaysia s total streaming time is equivalent to watching all entries in a superhero film series 1.2 million times Over 880,000 karaoke songs have been uploaded to JOOX over the past year, with the launch of the Quick Sing function  Gifts worth more than 8.8 million JOOX coins were delivered by JOOX users through the K-function and livestreaming shows as part of the interactive functions in JOOX

JOOX s 2020 Music Annual Review reveals Malaysians music habits and tastes during the pandemic

JOOX’s 2020 Music Annual Review reveals Malaysians’ music habits and tastes during the pandemic 21 Dec 2020 / 16:13 H. Music lovers love the music app JOOX because the app does not only let them listen to their favourite tunes but also lets the fans interact with their idols and stream both local and international live music shows. This is reflected in JOOX’s 2020 Music Annual Review which showed the latest insights about Malaysian music lovers’ habits and tastes this year in a pandemic. According to JOOX’s 2020 Music Annual Review, JOOX users in Malaysia’s total streaming time is equivalent to watching all entries in a superhero film series 1.2 million times. These music lovers also listen to around 20 songs per day on average. Unsurprisingly, the most streaming times are on Fridays and Saturdays.

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