Hypermarkets in malls are losing space due to declining sales due to quick commerce apps like BlinkIt and Zepto. Mall operators like Landmark Group s Spar India have reduced store sizes and closed some outlets in Delhi NCR and Bengaluru. Reliance Smart Bazaar and Deerika Hypermart have also experienced a decline in sales. The trend has shifted from hypermarkets being the big draw to dining as the new pull factor.
BigBaskets BB Now, Zepto, Blinkit, and Swiggy Instamart capitalised on the event by promoting the sale of items such as lamps, flowers, incense sticks, coconuts and sweets with the introduction of a separate category for these products on their apps.