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Analysis: Be it Grab or Tokopedia, industry players outline Gojek s possible merger impact on ad industry

Details 13 January 2021 Gojek has been thrust into the spotlight recently for alleged merger talks with Grab and Tokopedia respectively. The Indonesian ride-hailing app was reportedly in advanced merger talks with Tokopedia to seal a US$18 billion deal while it allegedly also made substantial progress to merge with Grab. Both Grab and Tokopedia have solidified their reputation in their respective industries. Grab s net revenue increased by 70% in 2020 and returned to well over 100% of pre-COVID levels . According to enterprise intelligence company Craft, Grab was last valued in 2019 at more than US$14 billion. Meanwhile, Craft said Tokopedia was last valued in 2018 at US$7 billion and was said to have obtained US$350 million funding from Google and Temasek Holdings last October. Meanwhile, Gojek is valued at US$10 billion, according to Bloomberg. While this might seem like a business merger unrelated to the advertising and marketing industry

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