TVDRAMA
Globo’s Determination to Deliver Globally Resonant Stories
Angela Colla, head of international sales at Globo, talks to TV Drama about the global value of a compelling story, the company’s new business strategy and cultivating relationships with partners.
At the heart of any successful scripted drama series that forges a connection with viewers and that broadcasters and streamers would be keen to add to their slates is a compelling story. “On any platform or window, content has never been more in-demand than it is today,” says Angela Colla, head of international sales at Globo. “And especially stories that connect deeply with the audience, that impact society’s behavior and generate conversations on- and off-screen; stories that are in the circle of people’s day-to-day conversations.”