Fred Heinsohn’s playful designs are shaped by queer and feminist theory
The Berlin-based graphic designer talks us through his key inspirations which revolve around perspective, research and visibility.
Words
Looking back, Fred Heinsohn refers to himself as being the “arty teen in the snobby suburbs of Hamburg”. Born and raised in the German city, Fred would often venture out to take pictures of his environment, and he’d paint and sew scarfs out of old pillow cases – this, undoubtedly, made him feel “very cool”. The fact that he was able to nurture his creative side, advocate for non-conservative norms and pressures, and work on his visual expression as a child, helped him to find his feet in the years to come. That footing being a career in graphic design while working in the intersection of art, music, fashion and architecture.