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Is shrinkflation behind the lighter cereal boxes?

Is shrinkflation behind the lighter cereal boxes?
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Ian jarrattDeakin universityQueensland consumers associationQueensland consumers

Shrinkflation: don t want to upset customers with price rises? Just make your product smaller | Australia cost of living crisis

A growing list of companies are increasing profits and passing on costs by shrinking their products, meaning customers pay the same amount for less

United statesUnited kingdomKraft heinzIan jarrattQueensland consumers associationAustralian bureau of statisticsMini bitesFroneri owned peters ice creamAustralian bureauQueensland consumers