April 28, 2021
Apple has rolled out its iOS 14.5 software update this week for iPhone users, including a major change that could restrict the reach of small businesses’ paid Facebook ads.
Following Apple’s announcement of a raft of new products at its annual Spring launch earlier this week, the tech giant said in a statement that the iOS 14.5 update would soon follow.
As part of the update, users will receive a pop-up asking permission for Apple to track their activity across the internet potentially blocking the collection of the very data that Facebook uses to target ads.
So, how will it affect advertising?
January 25, 2021
Google’s threat to remove its search engine from Australia “would be a disaster” for small businesses and digital marketing agencies which rely on it to catch the attention of customers.
Google warned it would pull its search engine from Australia in a Senate inquiry on Friday, if the government pushed ahead with its media bargaining code, which aims to make tech giants pay for news.
Managing director of Google Australia, Mel Silva, told the inquiry into the bill that the new rules would be “unworkable” because they go against the basic functions of Google Search.
While initial reactions to Silva’s comments labelled them as empty threats, Google has since ramped up its campaign against the code, saying if it passes, Google Search will be pulled from Australia.