that s when sue can cade and kathleen bailey came up with the simple idea of staying open one friday a month to have a little party for their customers. cathy said, what do we do to get more women in? i went, friday night, girl s night, let s make it a party, have complimentary wine and offer a discount. we have these big four red dice that light up. when they come in, they have to roll for their discount. it is so funny. they bounce and it is hilarious. we have about 30, 40 people come in that first night. we knew we were on to something. the idea started to take off when amanda vernon of mindfulness and jennifer hard away of queens spa decided they wanted to participate in ladies night too. there really were no goals other than to create a night where people would come to the neighborhood and see how great it is and how many great stores there are here.