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Where to get free ice cream on National Ice Cream Day, plus deals at Dairy Queen, McDonald s and more Sunday Kelly Tyko, USA TODAY Here s a reason to all scream for ice cream Sunday: free scoops. Businesses nationwide are offering not just free ice cream, but specials, discounts and contests in honor of National Ice Cream Day, celebrated every July 18. Ice Cream Day became an official food holiday in 1984 when President Ronald Reagan declared the third Sunday of July as National Ice Cream Day and the month of July as National Ice Cream Month. Reagan’s proclamation noted the ice cream industry generated $3.5 billion in annual sales. 

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