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Courtesy of Apple Apple is taking steps to boost its advertising business as the iPhone maker implements new privacy rules, updates that marketers have criticized for interfering with their ability to reach target audiences, according to several press reports. The company will give marketers more data about ad performance on in-app ads bought through Apple instead of through third parties. The difference could give the company an advantage in drawing more advertisers to its platform if it decides to expand the business, The Wall Street Journal reported, citing ad executives familiar with the matter. The plan also may help to fuel criticism that Apple will use recent changes to its app privacy rules to its benefit in ad sales. Apple last month introduced its App Tracking Transparency (ATT) feature in an update of software that runs devices including the iPhone. The feature asks customers to consent to share identifiers that help with

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