Share this article
DALLAS, Feb. 10, 2021 /PRNewswire/ Parks Associates today released a new Quantified Consumer study,
COVID-19: Impact on Communications and Entertainment, which reveals that in 3Q 2020, more than 50% of US broadband households reported that their broadband usage has increased since the start of the COVID-19 crisis. While consumers report broadband performance is keeping pace with the increased demand, in Q3 2020, 24% of fixed broadband households reported plans to upgrade their speed in the next six months, compared to 18% in 2Q 2020.
Parks Associates: Likelihood of Making Changes to Broadband Service in the Next 6 Months Broadband upgrade plans indicate many households see some COVID-19-related changes as permanent, said Steve Nason, Research Director, Parks Associates. For video services, OTT service stacking has been particularly pronounced, with 45% of US broadband households subscribing to three or more OTT services. Many consumers are planning to add