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Deodorant for your armpits? Sure. Deodorant for your butt crack? Well . it exists, and it's trending. But whether or not you need it is another matter.

United statesNew yorkJason oslerSarah evertsWendy goodall mcdonaldJustin sullivan gettyKristen denegaDiane bondareffKieran odohertyJaggi raoKate dicarloUniversity of guelphUniversity of albertaHealth canadaQualitiative researchMarketing research