The Business Research Company's global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032 LONDON, May 2, 2023 /PRNewswire/
/PRNewswire/ As per The Business Research Company s Direct Mail Advertising Global Market Report 2023, the global direct mail advertising industry size will.
Quad s digital press in Pewaukee, Wis., direct mail manufacturing facility.
It’s the proverbial elephant in the room: COVID-19. The current pandemic which, rather than showing signs of loosening its grip, is ramping back up at an alarming pace, despite glimmers of a vaccine on the horizon has dominated the thoughts, businesses, practices, and lives of everyone worldwide. COVID fatigue is real, but we can’t overlook the impact it has had on the printing industry, or how it will continue to influence the markets going forward into 2021.
Direct marketing, in particular, has seen some extreme ups and downs. Like most industries back in March when the lockdowns first started, many businesses halted all marketing campaigns across the board. But, as the year continued to move forward, those same businesses had to get creative to connect with consumers of all ages and demographics, and direct mail has been a big part of the solution.