Tourism minister Lindiwe Sisulu approved a trip to London by a delegation led by SA Tourism board for the controversial nearly R1bn sponsorship proposal for English soccer team Tottenham Hotspur.
ActionSA said the proposed R1bn sponsorship deal with English Premier League giants Tottenham Hotspur using taxpayer money is an expensive PR campaign with questionable benefits.
On Wednesday, Daily Maverick reported that the government, through its marketing agency, was proposing a 36-month deal, believed to be a sleeve sponsorship, with English Premier League club Tottenham at a cost of R910m over three years.
Organised tourism has criticised the proposed deal between SA Tourism (SAT) and English football club Tottenham Hotspur as betraying a lack of awareness of the tourism growth markets for SA. It said this could have been avoided if SAT had consulted with it.