HBO s Fake Famous Documentary Gets Influencer Marketing All Wrong The cable network s new film looks at influencer marketing through an ironically superficial lens.
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Nick Bilton’s HBO documentary
Fake Famous paints quite the definitive indictment of anyone calling themselves an “influencer.” For the film, Bilton and his team took a random person and bought her fake followers, likes and comments to see if brands would think she’s influential.
Fake Famous certainly exposes fraud and deception, but more so in Bilton s technique than his subject s resulting web-celebrity status.
The gist of the movie is Bilton who recently appeared on my influence-marketing podcast doesn’t like that kids today want to grow up to be online influencers. He sets out to prove the job title is a hollow pit of lies perpetrated by shallow people with marginal talent but caviar dreams. He casts his experiment in Los