The luxury car market in India is on track for its best year ever, with Mercedes Benz and Audi experiencing strong sales growth in the first half of 2023. The demand is driven by a growing salaried luxury consumer base and new offerings, including electric vehicles. Mercedes Benz saw sales of its BEVs increase by 10 times in the first half of the year. Both companies expect stronger growth in the second half of the year as availability improves and the festive season approaches.
Beyond driving the updated Q8 e-tron range, my time in Germany also served to explore how technology has driven progress throughout our automotive history.
Interactive exhibits, performance cars up close, and a stunning, otherworldly concept vehicle showcasing Audi s tech-laden future await visitors come 31 March.