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COVID-19 will transform the role of HR, PwC Thailand

Organisations downsize teams for skills-based analytics and other HR technologies Human Resources (HR) must embrace a new role to support their management as the COVID-19 crisis forces businesses to quickly develop and adapt remote-work policies, PwC Thailand says. HR professionals must become a strategic business partner that helps leadership manage workforce planning, design work-from-home (WFH) practices and deploy new HR tools and technologies. Dr Pirata Phakdeesattayaphong, a Consulting Partner for PwC Thailand, said that the COVID-19 has shaken the role of HR to its core. Before the pandemic, HR used to be about recruiting, hiring, payroll and benefits, as well as retaining and developing talent to increase business competitiveness. Now all that is changing.

Cybersecurity strategy tops CEO agenda in 2021, PwC Thailand

PwC Thailand urges businesses to adjust their cybersecurity strategy and establish more robust security measures as COVID-19 leaves more companies vulnerable to cyber-attacks and data breaches in the next year. Business leaders and CEOs must invest in key technologies, educate staff on the threat, upskill cyber professionals and test response plans to prevent hackers and cyber criminals from taking advantage of the pandemic season, which has forced many businesses and employees to work remotely. This year saw a surge in the number of cyber-attacks such as ransomware, data breaches and phishing. This rising trend is likely to continue in 2021, according to Vilaiporn Taweelappontong, Consulting Lead Partner and Financial Services Leader for PwC Thailand.

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