For a family of four to watch a movie with popcorn and drinks in a multiplex theatre, it can cost anywhere between Rs 2,000-3,000. For the same price, they can avail an OTT platform subscription of two years.
Cinema chain PVR Cinemas has introduced lower prices for drinks and snacks following criticism on social media regarding inflated costs. The move comes after a journalist highlighted the expense of an average-sized popcorn and Pepsi at a PVR Noida branch. In an attempt to address the issue, PVR said it would offer two promotions.