Film producer Siddharth Roy Kapur said that the industry should encourage anything which helps an under-screened India increase its movie screen count from 8,000 to 30,000.
The Consumer Unity & Trust Society (CUTS) has approached the Competition Commission of India (CCI) to investigate the matter, it said in a statement on Thursday.
Merged entity likely to ramp up distribution and food & beverage businesses as well to ring fence from the risks of remaining only a pure-play movie exhibitor