It’s no secret that 2020 left many feeling battered and bruised. In a playful effort to put that horrible year to bed once and for all, branding agency Push created a gift to provide their clients some much-needed comfort, and a little gentle reassurance that 2021 would be better.
The gift’s arrival was a dramatic one thanks to the large, intriguing oblong box in which it came. Emblazoned with the words “Good Night 2020,” it was printed 6-color (CMYK + Light Cyan + Light Magenta) on one side by our friends at Sundance directly on Oyster White corrugated C-flute cardboard using UV inks.